¿Qué Onda LatinGüera?
Saludos, I am Crystal Calderoni; fitness trainer, actress, animal/water activist who resides in San Miguel de Allende, Mexico. Why is it that Mexico doesn’t have any funding for educational programming which teaches people how to love and take care of their bodies, animals or our planet? Why is it that we are #1 in diabetes in the world and #2 in obesity behind the US whilst consuming more sodas than any other country in the world and yet there is not one BONAFIDE exercise program which delivers safe and effective excercise routines so that anyone can benefit by working out with me without having to leave their home?
Why can’t we integrate what I am already doing (protesting, educating, teaching and saving lives) to the poorest of our communities so that they may empower themselves to look at their world differently and realize that they too, have the ability to take better care of themselves and reverse the cycle of abuse (animals and contamination) that they have been taught through a TV show which focuses on local issues, which are an inherent part of our community in a light-hearted manner much like “A Gringo en Mexico?” (http://usatoday30.usatoday.com/news/world/2008-10-13-mexico_N.htm)
I have already received the “green light” for a 30 minute exercise segment but i am now raising funds so that the second half will be funded by private donations which will allow me to emphasize a 15 min segment on Animal Rights and the other 15 min. will be devoted to environmental causes which I am already enmeshed in.
Here’s the breakdown:
Each Minute of production will cost $170 pesos which is going to pay for:
- 2 camera men
- Locations filmed outside of the studio (not pertaining to exercising,)
- Editing: audio and video
- Gas/Transportation
- Employees/my salary for 6 months only pertaining to production hours
- Graphics design (logo/subtitles/sponsors)
- Live audio/video streaming on our internet tv station as well as radio
- PR/marketing
Exposure:
A one-hour-broad-based- community-out-reach-educational program which emphasizes exercise as its main focus while shedding light on the negative consequences of our responsiblity to our planet, our animals and our health. This show will be shown once a week for April. In May, the station will re-run the show daily in the mornings while shooting our next 4 espisodes. Javier Zavala (owner) has also told me if not enough participants can exercise in the mornings, then they will re-run the show nightly as well as daily. In addition, the tv show will be U-streamed via http://www.ustream.tv/channel/horizontes-sma
If i raise more money than needed, i will return the money to you or see how successful the show is for the initial contract and perhaps we can raise awareness together for another 6 months. My goal is to launch this on a national scale but i can’t do this without your help.
Please visit my website: http://www.crystalcalderoni.com or google me for more information about my background experience leading up to this first time project for me to delve into.